If you’re selling a product or service, or both, online, you’ve likely heard the phrase “the money’s in the list”. It simply means that the money you’re going to get is from the “list” of people that have signed on to your email list.
Initially, these people (prospects) sign on with their first name and email because you’ve offered them a solution to a problem or, using the happy words, a challenge. After they receive specific emails that benefit them in some way, the prospect feels a rapport with you.
#1 Welcome Email + Setting the Stage
The welcome email and setting the stage is exactly what it says. You welcome them, you introduce yourself, and you tell them what they can expect in the future emails.
Who I am. What I have to offer you. What you can expect next (future emails).
Here’s the Free PDF (link to page / bottom of page has another opt in) – Hey, ( name), I’m so glad you’re here. Here’s the free gift. Over the next few weeks I’m going to be sharing with you some more things that are going to make the biggest difference, so you can overcome obstacles that I’ve run into when (trying to do this, trying to accomplish the goal)
#2 The Story – Peak Drama
In the second email, you share your story. Then, you share how your story directly relates to the problem or challenge that you can help them directly overcome. When telling the story, start with peak drama. Inciting incident. Share something dramatic that happened in your life, a challenge, that the audience can relate to. Then, open a loop — “in a few days, I’m going to tell you what I did to overcome this crisis/situation/problem … “ (open loop) / P.S. If you want to jump ahead and figure out how to solve this problem now, visit (product)
#3 The Epiphany
I realized that people who do this (make money online, lose weight, are able to travel without much money) all do this, have this (have email lists, start off by fasting, begin by reducing their possessions and going minimalist), so doing this (building email lists, fasting, going minimal) is key. Once we started (building an email list), things started going so much better. There was a number of hidden benefits that we didn’t even realize were going to happen. When we started building the list, the hidden benefits started to appear. I’ll be telling you about the hidden benefits in the next email (open loop)
#4 Hidden Benefits
Dive into the promise (what the audience like, wants). The hidden benefits — all of the sudden we were able to work from anywhere in the world, we were able to work less and earn more, there’s less stress, so we’re happier in our relationship, the extra free time allowed us to travel more, but it wasn’t something we learned to do on our own … thankfully, we discovered a system … (open loop)
#5 Call to Action
This is the system that we discovered. It worked for us and brought us these results (features) and these results (benefits). You can check out this product at our website. / at the website, offer an additional opt-in for that leads to another affiliate product
Add a P.S. (ie. P.S. I’ve got some free tools coming to your inbox in 4 days … excited to share this with you … )